Practice has shown that the most effective large companies do business guided by the principles of corporate governance and corporate social responsibility (CSR). The corporate governance system is vital to ensuring that enterprises and organizations are attractive to investors and are capable of adapting to global shifts on macro and micro levels. CSR principles facilitate building long-term loyal relationships with clients, employees, and other social stakeholders. In the long run, they affect the competitiveness of business in both domestic and international markets. Systematic CSR programmes directly influence companys economic indicators and transform regional social landscapes. Corporate volunteerism programmes make up an important part of CSR. For companies, they serve as an irreplaceable tool for advancing corporate values, increasing employee cohesion, and strengthening horizontal ties. It is a way to retain valuable employees and is an effective non-financial motivation method. Corporate volunteerism helps build strong relationships with government agencies, third sector institutions, local communities, and media organizations. Despite many large media organizations scepticism towards corporate volunteerism, the social trust in the phenomenon grows. An increasing number of traditional and new media organizations are starting to pay attention to social responsibility in business. However, not all employees see external coverage of their work as something positive. How are CSR programmes affecting companies economic indicators and transforming lives in the regions? How can volunteerism programmes help shape HR strategies? Is it always necessary to share information about volunteer projects with an external audience to maintain a positive social image?