A comprehensive approach to creating a promoting a tourist product which leverages PPP
The topic is very complex. That is why I think that it is a shared responsibility of everybody who plays a role in tourism. It is the responsibility of global companies like Booking.com, it is the responsibility of the government, it is the responsibility of local institutions, it is the responsibility of the destinations, of the accommodation, transportation, attraction providers. In the end, it is also the responsibility of the travellers themselves — Andrea D’Amico, Vice President, Managing Director of Europe, Middle East and Africa (EMEA), Booking.com B.V..
We must raise this issue. We must work on it, and do so together with business, the government, and regional government bodies, who together could make equal contributions to this area on a steady basis — Anna Tsivileva, Chairman of the Board of Directors, Kolmar Group.
We need to think about developing public-private partnership, to make it our objective. That is because whenever you build, maintain, and support some form of infrastructure, you will always need to bring additional organizations on board. You also need experienced specialists and organizations to attract the actual tourists. And of course, a national park needs to think about its regulations to a large extent — Aleksey Kudryavtsev, Director, Bikin National Park.