Many experts believe that business today is overwhelmed with a focus on short-term results. The myopic desire to satisfy shareholders often overshadows companys socially important purpose. Focusing on achieving a strong financial performance as soon as possible and at any cost deprives businesses of their ability to fathom what might happen later as a result of their operations not only in the long term, but even in the medium term. Problems such as environmental pollution, climate change, and many others are too often ignored. What should be done to ensure that global businesses reconsider their priorities and is such a change possible? Or is the problem of short-term interests exaggerated and the market will find its own solutions?