A socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and sporting, public, and cultural events.

The Roscongress Foundation – a socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and sporting, public, and cultural events.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 2,500 people working in Russia and abroad. In addition, it works in close cooperation with 122 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 69 countries worldwide.

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Sports for Everyone: Global Trends and Entrepreneurial Approach
6 June 2019
15:00—16:15

The 2014 Olympics in Sochi, the 2018 FIFA World Cup, and other major sporting events have been the strongest contributor to making sports popular in Russia. Sports have become fashionable. Society’s growing demand for sporting activities has led to the dynamic development of the Sports for All format in Russia as an integral part of the global sporting industry. The goal for the sporting industry in Russia is to increase the percentage of the population who systematically engage in physical training and sports up to 55% by 2024. What case studies can major corporations offer in this respect? How are new sporting formats becoming commercially viable? Can school sports become a successful franchise and how can brands become involved in children’s and amateur sports? What are the business models for new sports with a rapidly growing audience? How can grass-roots sports become a driver of production and tourism? And how can corporate sporting activities lead to a breakthrough in high-performance sports?

Date
06.06.2019
Forum
SPIEF
Started at
15:00—16:15
Conference hall
Pavilion G, conference hall G3
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