By various estimates, Internet penetration in Russia currently stands at about 75% of the countrys adult population (16+) (totalling some 90 million people), while the main trend in recent years has been growth in mobile traffic. When any user can comfortably use Internet content, the problem of piracy is particularly acute. Many countries are either introducing or improving their national anti-piracy legislation. At the same time, the percentage of pirated content in the global network remains high, causing enormous losses to rights holders that are estimated in trillions of dollars. Over the past few years, Russia has developed one of the most effective anti-piracy laws in the world. For instance, legal online video services in Russia reported a 20% year-on-year increase in revenue in 2018, and annual revenue this year might reach RUB 14 billion. A key aspect of effective copyright protection on the Internet is seen as achieving a balance between state regulation and industry self-regulation. In Russia, the first yet extremely important steps in this direction have already been taken by the biggest Russian rights holders and IT companies towards developing and signing a Memorandum of Cooperation in the Field of Protection of Exclusive Rights in the Era of Digital Technology Development, which provides for links to pirated sites to be taken down from search results on a self-regulatory basis. As part of this campaign, along with government agencies, the biggest Russian rights holders and IT companies are actively fighting Internet piracy.