Exporting education is an important developmental trend and creating conditions to attract foreign students is a priority. The Russian market is only now taking shape but it holds great investment potential. Initiatives include attracting foreign students through the development of modern campuses, foreign branches and representative offices, summer and winter schools, international educational programmes, the creation of an English-speaking environment at universities, the development of online courses as well as the introduction of modern technologies, which individually and collectively enhance the competitiveness of leading Russian universities in the international markets. What experience do education leaders have in global education? What are the strategic objectives and mechanisms for implementing the export of higher education services? What are the best practices of leading Russian universities in attracting foreign students?