As for the brand, we do not have one. What are we promoting? The country still does not have a unified brand, and it is a big problem. <…> We need to promote and create a unified interregional branded tourist cluster — Mikhail Degtyarev, Chairman of the Committee for Physical Culture, Sport, Tourism, and Youth Affairs, State Duma of the Federal Assembly of the Russian Federation .
We can clearly feel the low level of informedness, for example, about the electronic visa regime. <…> Until the electronic visa regime works throughout the territory of the country, we need to selectively build awareness on the target markets, so that as many tourists from all over the world as possible learn that some regions already introduced the electronic visa regime. The problem is that Russia is still seen as a closed country visa-wise — Zarina Doguzova, Head, Russian Federal Agency for Tourism.
And on the opportunities that digitalization offers. <…> Possibility to provide internet access to the tourists who came to a certain place, so that they can find travel guides and interesting information about the place, and post pictures. They need to be able to book online <…> In fact, we can receive any data in real time, and we can understand what is the gap between the supply and the demand, and what we can do about it — Andrea D’Amico, Vice President, Managing Director of Europe, Middle East and Africa (EMEA), Booking.com B.V..