How many failures can one businessman endure? Exactly as many needed to learn how to react to them correctly, draw the necessary conclusions and realise valuable lessons. It is difficult to completely avoid failures in business as well as in life. And we most often perceive them as signs from above that we must give up everything. But mistakes are the surest path to success. They can give more than any hopes for the best. Failures help you become better, revise your personal and professional values and to look at yourself and your business from the outside. It is easier to talk about success stories than about failures. Because it is necessary to recognize failures and learn from them. And then not to be afraid to share them with others.