The history of e-commerce began about half a century ago with TV programmes forming the shop from the couch category, which became the first trial balloons that led to the ecommerce industry. With the advent of new technologies, the industry has changed dramatically. The total turnover of the global e-commerce market in 2018 exceeded USD 2.8 trillion, which is equal to the total GDP of the 100 poorest countries. In 2019, 1.9 billion people are projected to make at least one online purchase in more than 24 million online stores, generating a flow of 28 billion parcels. The issue of the quality and prompt delivery of increasing volumes remains critical. Transport and logistics are generally a circulatory system of e-commerce. In order to cope with the increasing parcel flow, the main transport corridors need to be expanded and revised. One such global logistics corridor is the Belt and Road Initiative that was launched a few years ago and has been gaining momentum over time. Over the past year, the volume has increased by 13.4%, and the deferred demand from European and Asian consumers will only strengthen the current trend. Russia occupies a strategically important geographical position on the ChinaEuropeChina goods movement route. At the same time, the development of the countrys transit potential will help support and boost the export flow of domestic goods to international markets. How are Russian transport companies positioning themselves to fight for a market share in online trade transit? What foremost tasks must be fulfilled to enhance the countrys transit appeal? What are the most urgent regulatory initiatives that should be implemented?