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Creative Economy: Strategies for Promoting High-Tech Exports
7 June 2019
10:00—11:15
KEY CONCLUSIONS
The creative industry is now an important part of the Russian economy

15 years ago, when I started, there was no competition at all. Today, there is a huge number of brands. I am delighted and proud of how the industry has grown — Asya Kogel, Founder, KOGEL Fashion House.

The project [Kikoriki, – Ed.] was launched 16 years ago. At that time there was essentially no creative industry. Over the years, the situation has changed dramatically. Indeed, following Kikoriki, a whole series of successful projects were launched that performed well on the Russian and international markets — Ilya Popov, President, Russian Animated Film Association .

Over the past 16 years, the potential for the growth of the Russian creative industries has soared. Until recently, there was no concept of the creative industry in Russia — Ekaterina Cherkes-Zade, Director, Universal University.

Creative industry products have significant export potential

The creative industries cannot grow and sell their products only within their own country, as growth potential is very limited and a ceiling is reached very quickly. The creative industries are an export channel. Russian animation, fashion, technological and industrial design, architecture and modern art all have a huge export potential — Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio.

When our company started developing VR in Russia 5 years ago, we developed both the software and corresponding hardware, and our headset is still sold around the world. We created the Desirium VR experience 1.5 years ago and launched it on the international arena — Ilya Flaks, General Director, Fibrum.

In terms of the export potential of products developed in Skolkovo, the VR and AR tools under development in the innovation centre allow us to use virtual museums. For example, we have a company called Next Space. And another called NettleBox, which has developed holographic tables for training and creating designs — Kirill Kaem, Senior Vice-President for Innovations, Skolkovo Foundation.

We have actual cases and are now working with foreign partners. We are trying to break into the foreign markets with our Multikubik start-up. It is our pilot project involving a joint Russian-Indian fund — Oleg Teplov, Chief Executive Officer, VEB Innovation.

ISSUES
Brain drain of creative professionals abroad

The creative economy is built on brains, and our goal is to export the products developed by our creative industries rather than our best talent. This is an important point, because in the last 20 years the path followed by my graduates is as follows – from the British School of Design, about 25% of graduates have emigrated — Ekaterina Cherkes-Zade, Director, Universal University.

We have a lot of talented designers. The problem is that they study here, move away and become the trailblazers in their new country. My goal is to do what is necessary so that they chose to stay here in Russia, and become our very own trailblazers — Aysel Trudel, Co-Founder, Member of the Board of Directors, Aizel.ru .

Lack of the necessary regulatory framework to regulate the creative economy

The issue of VAT and VAT refunds when selling IT products or 3D models abroad remains unresolved — Kirill Kaem, Senior Vice-President for Innovations, Skolkovo Foundation.

Lack of funding

Many designers have problems – they have no funding, and many work in a grey area — Aysel Trudel, Co-Founder, Member of the Board of Directors, Aizel.ru .

SOLUTIONS
Government support

A law was passed in April. Amendments have already been introduced to the tax code, and everything related to IT, engineering, and all such services is now VAT exempt — Andrey Slepnev, Chief Executive Officer, Russian Export Centre .

Our primary goal is to align the business conditions with those of foreign jurisdictions and improve the business environment in Russia. This also applies to exchange controls and other incentive measures — Timur Maksimov, Deputy Minister of Economic Development of the Russian Federation.

We will talk about getting designers out of the grey zone and providing them with a tax grace period. Government support is a wonderful thing, and I think that the fashion industry strongly needs it — Aysel Trudel, Co-Founder, Member of the Board of Directors, Aizel.ru .

The creative industry really does need government support and the provision of special conditions, and for this reason clusters are now being created — Julia Prokhorova, Anchor, RBC.

Creation of an ecosystem for the development of the creative economy

We have focused on the development of infrastructure, and this is one of the priorities of the city. We have built the technoparks, industrial parks and clusters necessary for the development of various industries, particularly in the technological sector, and last year work began to build creative spaces and creative technoparks — Alexey Fursin, Head of the Entrepreneurship and Innovation Development Department of Moscow, Moscow City Government.

Regarding the creative industries and the interconnection of all industries that are considered creative, this combining provides a synergistic effect that enables all of us to develop and grow faster and more effectively — Ilya Popov, President, Russian Animated Film Association .

Often, dedicated personal support is much more valuable than tax benefits or various forms of financial compensation. The most important thing for business growth is contacts, connections and networking, and in particular getting acquainted with the partners that your business needs — Ilya Chekh, Founder, General Director, Motorica.

The material was prepared by the Russian news agency TASS