[The focus on responsible and ethical behaviour on the part of business is in the interests of the state, society, and companies themselves]. First of all, there are financial benefits. <...> The second one is competitiveness vis-a-vis customers. We know that customers are increasingly aware of environmental and social criteria, and also make their purchasing decisions on the basis of certain criteria that are beyond just the price or the quality. Finally, responsible business conduct can motivate employees of a company, because the reputation as a responsible employer boosts recruitment — Marie-Gabrielle Ineichen-Fleisch, Director, Swiss State Secretariat for Economic Affairs (SECO).
In today’s international business environment, CSR [corporate social responsibility, – Ed.] is becoming an ever-more integral aspect and offers various advantages, regardless of a company’s size or specialization. The potential benefits of CSR for companies include having a good reputation, higher customer loyalty, savings in expenditures, opportunities for innovation, and the ability to attract talent — Alexey Borisov, Secretary-General, United Nations Association of Russia; Vice President, World Federation of United Nations Associations.
PhosAgro spends 2.5 billion roubles every year in enterprises that seemingly do not have anything to do with the production of fertilizers – construction of hospitals, of schools, education programmes, sports programmes, healthcare programmes [etc.] <...> You realize that when you align yourself, not only are you defensively protecting the company, but more importantly, the alignment enables you to develop closer relationships with your investors, your stakeholders, and your employees to better serve your customers. You are, frankly, enjoying what you are doing a lot more, and you are reaching greater global strategic success — Xavier Rolet, Chief Executive Officer, CQS; Chairman of the Board of Directors, PhosAgro; Former Chief Executive Officer, London Stock Exchange Group Plc (2009 – 2017) .
We believe it is crucial to employ the various tools offered by CSR and public reporting to reshape our reputation and help investors understand us better. We place great importance on the new reality associated with our products’ sales markets, whereby sustainable shipments are a key factor for the consumer. Over the next year, we intend to launch a project to digitalize our contracts according to blockchain principles. This will allow all our products to be tracked — Larisa Zelkova, Senior Vice President, Head of Human Resources, Social Policy and Public Relations Department, Norilsk Nickel .
CSR has to be a bridge between government, consumers, manufacturers, NGOs, and small and multi-national businesses, so at the end we all benefit as inhabitants of the planet — Allyson Park, Vice President of Corporate Affairs, Mars, Incorporated.
It is not only senior management and the director who demand that the CSR agenda is embraced – shareholders do, too. Half of our investors’ questions at our company’s last internal meeting were about what we were doing with regards social responsibility — Maxim Goncharov, Chief Executive Officer, LafargeHolcim Russia.