Major sporting events require both large-scale investments in construction and the modernization of sports and tourism infrastructure as well as a considered approach in preparing cities for an influx of tens or hundreds of thousands of out-of-town and international supporters. In 2020, twelve cities of the Old World will host the European Football Championship timed to coincide with the 60th anniversary of the continents first football championship. One of the tournaments host cities is St. Petersburg. How can a city make the most of hosting an international sporting event? How can safety be ensured without inconveniencing residents and guests? How can the excitement of the fans be controlled and a festive atmosphere created? How can the life of sporting facilities be extended beyond that of the competition and their operation be made efficient and profitable?