Sixty percent of the global population is under the age of 40. They are active, interact seamlessly with technologies, and care about the environment. Millennials born between 1981 and 1996 are the main consumers of financial services today. Their demand for financial services and areas of investment differ significantly. Millennials choose companies that support sustainable development as well as green and socially responsible businesses. On their heels is Generation Z, who were born between 1997 and 2012 and are digitally native. All their interaction with the world, including as it relates to financial services, should be digital, with an accessible and simple interface and a user-friendly service. They trust social networks and technology giants more than they trust banks. How is the financial market rejuvenating its relationship with consumers? How will traditional financial institutions respond to new challenges? How will the financial infrastructure change in response to new demands posed by its young and dynamic clients?