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Exporting Culture: Ways to Present the Country’s Heritage in the International Arena
6 June 2019
16:45—18:00
KEY CONCLUSIONS
Culture is a powerful tool for influence and networking

We are looking for new promotion means. Without a doubt, culture gives an opportunity to find common ground in the most complex of global relationships or in the most complicated situation — Vladimir Medinsky, Minister of Culture of the Russian Federation.

My Russian colleagues and I have noticed that when political relations deteriorate, when economic contacts and communications are on the low – yet, that is hard to fathom given what is happening around right this moment – but it is during those times when cultural institutions begin to understand the importance of their missions. When intensify our contact networks — Zelfira Tregulova, General Director, The State Tretyakov Gallery.

Culture brings people together. It is a paramount indentity element in countries like Russia or Greece, it is extremely important — Georgios Katrougkalos, Minister for Foreign Affairs of the Hellenic Republic.

Culture is a part of diplomacy and you can use it to promote ideas — Fatima Mukhomedzhan, Deputy Director, The Art, Science and Sports Charity Foundation.

Culture is a soft power that keeps working even when partners in the economy or politics have to room to maneuver — Nikolay Uskov, Editorial Director, Forbes.

Culture drives the development of other spheres

Culture becomes an important part of economic development, particularly in the post-industrial area. The entire tourism industry, including business tourism, is closely tied to culture — Alexey Kalachev, Chief Executive Officer, Russia Convention Bureau.

Understanding Russian culture is key to understanding both Russian business and Russian mentality. This understanding of culture leads to mutual understanding in business, it is the main incentive that helps support Russian culture — Oleg Zhukov, Partner at TM Defence, said..

Russian culture is in high demand around the world

We are in different situations in various industries. Yet our culture, whether at different times it led the world or it did not, has always been acknowledges by the global community — Olga Golodets, Deputy Prime Minister of the Russian Federation.

Time gets in the way. Usually after half a year of Russian Seasons being in operation, the sheer number of those who want to see Russian culture is so great the numbers from the events do not even begin to reflect the amount of curiosity — Aleksey Lebedev, Director, Russian Seasons.

Our animated films have no problem finding an audience abroad. There seems to be a trend of sorts, a demand for Russian creativity. When we travel to international forums people show up in droves and line up to see what else did those Russians have come up with — Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio.

We need to stop this phobia of Russians in Europe. The only way to do it is to promote the Russian way of life. There is an alternative: an American way of life but it is coming to an end, nobody wants it anymore: terrible music, despicable behavior — Gloria von Thurn und Taxis, Chief Executive Officer of an Internationally Operating Private Historical Fortune.

ISSUES
Uneven access to cultural to cultural heritage around the country

We need to make sure our culture is as known and popular in Russia as it is known and popular around the world. We need to make our best works of art accessible to residents of the tiniest villages — Olga Golodets, Deputy Prime Minister of the Russian Federation.

Limitations to the development of certain culture elements

When we talk about performance skills we are definitely on top, but when it comes to writing music – especially popular, mass product – then we are not in the top at all. We make great movies, but it is evidently a very niche product — Vladimir Medinsky, Minister of Culture of the Russian Federation.

Tax code imperfections

Taxation is a major problem. Money that goes into charity has to be viewed and taxed differently — Fatima Mukhomedzhan, Deputy Director, The Art, Science and Sports Charity Foundation.

SOLUTIONS
Incentivizing private capital to support culture

There are major instructions that everyone recognizes, and businesses support those. Yet there are groups that are less know and it is hard to call upon the private capital to invest into culture — Aleksey Lebedev, Director, Russian Seasons.

Long-term planning

Something we can improve and raise the efficiency is expanding the planning horizon. I mean that apart from who is performing, who are the soloists – it is important where do they perform. In other words, if we talk about taking the Albert Hall that is busy for the next three years, it is paramount that we fit their schedule. Otherwise, we have to work at the far less appealing stages — Ekaterina Galanova, Producer, Director; Founder, Head, ‘Dance Open’ International Ballet Festival.

The material was prepared by the Russian news agency TASS