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Business Education Today: Why does the New Generation Need an MBA?
8 June 2019

Why is it that successful people continue to study? Whereas a degree and work experience used to be sufficient to build a successful career, today’s market has brought with it higher requirements. More and more often, leaders at the helm of various companies and projects are coming to realize the necessity of not only developing their hard skills, but soft skills, too. Indeed, it is soft skills which are become ever more crucial. In an era of slowing business growth, a new type of leader is needed, one who can manage change, identify radically new opportunities, and direct horizontal organizations. This is where business education and an MBA programme comes in.

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Pavilion G, conference hall G5
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