The decline in infant mortality and increase in life expectancy observed in recent decades are associated above all with the implementation of public health programmes. Experts estimate that at least two-thirds of the increased average life expectancy are a direct result of the successful implementation of these programmes, including increasing road and industrial safety, fighting communicable and non-communicable diseases, reducing alcohol and tobacco consumption, and lowering the level of salt and sugar consumption. This consistent record of success makes it worthwhile to look for new methods and practices that have proven to be effective, with a view to expanding their application on a national and international level. How can we bridge the gap in healthcare access in developed and developing countries? Is the creation of a universal model of the public healthcare system a viable possibility? What innovative international practices would be the most effective if implemented in Russia? How can we cultivate this culture of health that we have heard so much about in recent years in Russia?