A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and business, public, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 160 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 75 countries worldwide.

The Roscongress Foundation has Telegram channels in Russian (t.me/Roscongress), English (t.me/RoscongressDirect), and Spanish (t.me/RoscongressEsp). Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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Made in Russia: National and Regional Branding as Tools for Economic Development and Promoting Russia around the World
24 May 2018
16:45—18:00

National and regional branding is an important aspect of Russia’s economic development. Numerous initiatives have emerged at both the federal and regional levels in recent years, but they have failed to produce significant results on a national scale. The lack of a comprehensive approach to marketing the country is resulting in inefficiency, the waste of public money, as well as duplication of work and services associated with promoting both individual industries and general humanitarian ideas. To address these goals, Russia needs a combination of effective measures to establish an overall national communication strategy, a national Made in Russia brand campaign, and an IT platform to promote Russia’s manufacturing, export, tourism and cultural potential, as well as its human capital. How can all these be combined in order to achieve a national communication strategy? What role can national brands play in boosting Russia’s economy? How can a national brand be made a source of investment? How should national and regional brands help the development of the economy, and how can effective cooperation between regions to promote the country be supported? What soft power tools does Russia need as part of its national communication strategy?

Date
24.05.2018
Forum
SPIEF
Started at
16:45—18:00
Conference hall
Congress Centre, Conference Hall D1
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