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Russian Goods on Global Markets: a Glance into the Future
15 February 2018

Creating and promoting brands for domestic goods is one of the key challenges involved in expanding exports of finished products. Promoting strong and competitive Russian product brands helps to create stable consumer demand and reinforce a positive national image. What are the basic tools for promoting the ‘Made in Russia’ export brand, and how can it be safeguarded from a legal point of view? What role are product brands playing in promoting the image of Russia’s regions? What is the significance of franchising in promoting the image of Russian brands? What challenges are Russian companies in noncommodity sectors overcoming in gaining access to foreign markets? What role is the introduction of new industrial technologies playing in boosting the export potential of competitive domestic products? What position do regional SMEs fill in the export of finished products from Russia?

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