Co-production in European film has become a standard operating plan, while Hollywood has long since moved beyond the borders of Los Angeles, and global blockbusters are made in Europe, Latin America, and China, and released worldwide. The major studios are actively looking not just for new markets but also for ground-breaking stories, and despite an underdeveloped infrastructure, Russia could become a supplier of new content. How is Russia currently positioned in global cinema, and what should be done to establish Russia as a fully-fledged partner with leading film producers? Can Russia become a global supplier of new ideas and quality content within established formats? How are new sales channels for film content impacting the film industry?