The Internet of Things has now reached the manufacturing industry, where it is not only transforming the logic of production, but also presenting challenges to many companies business models. Value chains are becoming networks, products are turning into platforms for innovative services, and real-time data processing is taking on ever-greater significance. It is estimated that just 3.5% of factories around the world are presently connected to the Internet of Things. An enormous market is emerging here: it is quite possible that, in 10 years time, 75% of all production sites will be connected to digital networks. The demand for data analysis services in manufacturing is already soaring. How can businesses participate in these transformations? Why is it advisable for businesses, and for medium-sized manufacturers in particular, to join this trend as soon as possible? How is intelligent data analysis helping to increase the productivity of manufacturing facilities?