A socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and sporting, public, and cultural events.

The Roscongress Foundation – a socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and sporting, public, and cultural events.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 2,500 people working in Russia and abroad. In addition, it works in close cooperation with 122 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 69 countries worldwide.

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The retail realities of augmented reality
3 June 2017
10:00

The market is already offering out-of-the-box solutions for immediate implementation of augmented reality in business applications ranging from healthcare, space, manufacturing, and logistics to education and behavioural modelling. It is projected that augmented reality will generate USD 120 billion in purchases by 2020, changing the entire experience of retail and how customers engage with products. In the US, retailers have already found that 61% of responding shoppers prefer to shop at stores that offer augmented reality. How are big consumer and luxury brands pioneering augmented reality advertising strategies? And how will this change expectations and demands for retailers all over the world?

Date
03.06.2017
Forum
SPIEF
Started at
10:00
Analytics on the topic