The Northern Sea Route is the shortest sea route from Asia to Europe, and experts estimate that by 2050 it will be passable for non-ice reinforced vessels all year round. Taking this into consideration, it is strategically advisable at this point to begin developing the Northern Sea Route for purposes other than simply the transport of natural resources from the Arctic zone, or northern deliveries. In 2016, a model for establishing a regular Arctic container line using the Northern Sea Route was developed. The niche which will be filled by the Northern Sea Route relates to container cargo transit between the ports of North-East Asia (China, Japan, and South Korea) and those of Northern Europe (Rotterdam, Hamburg, and others), which is preferable to a southern route. Around 455,000 TEUs of container cargo traffic currently have transit paths for which use of the Northern Sea Route would provide a significant advantage to the shipper. An optimal logistics scheme has been developed for a regular Arctic container line: transit will be conducted between two port hubs in the cities of Petropavlovsk-Kamchatsky and Murmansk using ice-class container ships, with additional feeder lines to end-ports in Europe or Asia. How can participation in the joint development of the Northern Sea Route be made attractive to China, Japan, and South Korea? Would there be merit in establishing a joint venture to manage a regular Arctic container line? How can competitive conditions for container cargo transit via the Northern Sea Route be ensured? Could investment in Northern Sea Route infrastructure be made profitable in the long term?