Social entrepreneurship has historically been at the intersection of philanthropy and traditional business. As a rule, social entrepreneurs try to ensure the greatest possible social impact at a relatively low return on investment, creating and propagating new approaches to the settlement of social issues. What market sectors and segments do social entrepreneurs need to pay attention to? What skills do they have to develop in order to use different business models successfully? Can social entrepreneurs who are just starting out expect support from the largest charity funds and from companies, as part of their corporate social responsibility programmes?