A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation – a socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 130 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 70 countries worldwide.

RC personal account
Восстановление пароля
Введите адрес электронной почты или телефон, указанные при регистрации. Вам будет отправлена инструкция по восстановлению пароля.
Некорректный формат электронной почты или телефона
Practical session «The battle of shopping malls and online stores»
19 September 2019
10:00—11:30
The fight between online and offline retail seems to be entering its culmination. All the way through last years online shops kept conquering new customers taking them from traditional retail places, but now new factors started to influence the shopping battlefield. Generation Z, the primary target of e-commerce, has noticed that the real store, which you can visit, cannot be replaced by the virtual one. However, it is clear that there are not enough customers for all. How do shopping centers win back their customers today?

Themes for discussion:
  • What is the ratio between online and offline sales?
  • Synergy of online and offline retail: can a shop continue without the online offer and a virtual marketplace without a showroom?
  • Interaction with the modern shopper: communication channels, techniques, psychology, loyalty building
  • Choice of the new generation, where will they buy in 10-15 years? Which merchandise will go online, which — never?
  • Digitalization not only for networking. How retail chains use the big data. Customer traffic statistics, behavioral models, «robotic» analytics
  • Participatory events are not for Internet. Concerts, competitions, master classes and other events in the shopping center — what do they give?
  • Non-standard venues for ‘the drive’: parking lots and roofs. Isn’t it time to design a shopping center with a built-in stand-up room?
  • Pop-up format: how can the tenant agree with the FM company about the «eye stopper»?
  • Perspectives for handicraft fairs, Christmas markets and other seasonal or temporary shopping occasions
  • Customers are not always shoppers: 7D-cinema, contact zoos, segway parks, art exhibitions — interactive activities, which attracts people to the mall better than sales
Date
19.09.2019
Started at
10:00—11:30
Analytics on the topic