Companies transform their business strategies in response to changing consumption patterns
They (Deloitte - Ed.) discovered that food producers react rather aggressively to these challenges. In 2016, 68% of large producers reduced sugar content in their products, 65% reduced salt content, and 50% of companies reduced the number of trans-fats in their products. Moreover, 88% of all newly launched products refer to segments and categories with low fat content, low sugar content or zero sugar content — Stefanos Vafeidis, General Manager, Coca-Cola HBC Russia.
If we talk about the type of new consumers, then, of course, they are defined by pronounced digital behaviour. These people, our future consumers, will look for services and products not only on the Internet, but on social networks, because the opinion of their friends, peers, colleagues is much more important to them than the advertisement that we post on the Internet. The banking sector is getting there, they get on social networks, into chats and actively follow the manner of behaviour that our youth, our new generation demonstrate today — Anatoly Pechatnikov, Deputy President – Chairman of the Management Board, VTB Bank.
Consumers know everything, all the information at your fingertips. There is already no way to get away from your obligations. That is, how you sell and what you sell will be visible to your consumers. You must comply with your obligations. This is the biggest change. It all starts with quality — Olaf Koch, Chairman of the Management Board, METRO AG.
If we talk about the trend of more allegations about quality than there were before, we do see that the number of promotional activities in retail chains is growing, and their effect is not very strong by now. But permanent special offers are unprofitable for retailers or manufacturers and are already ineffective for consumers. Therefore, now the networks are switching to trends and sending a clear message that they bring you quality goods — Maxim Protasov, Head of the Russian Quality System (Roskaschestvo).