A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation – a socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 129 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 69 countries worldwide.

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How to Win the Trust of Tomorrow’s Consumer
25 May 2018
16:30—17:45

Shifts in the global economy and demographic changes have a significant impact on consumer preferences. Demonstrative consumption is increasingly becoming a thing of the past, and more purchases are being made on the internet, bypassing traditional sales channels. The criteria that buyers use to evaluate products are also changing. What do we know about the consumers of tomorrow? How might consumer behaviour change in 10 to 20 years, and what are the potential demands? What should companies do today to earn the trust of tomorrow’s buyer?

Date
25.05.2018
Forum
SPIEF
Started at
16:30—17:45
Conference hall
Pavilion G, Conference Hall G3
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