Shifts in the global economy and demographic changes have a significant impact on consumer preferences. Demonstrative consumption is increasingly becoming a thing of the past, and more purchases are being made on the internet, bypassing traditional sales channels. The criteria that buyers use to evaluate products are also changing. What do we know about the consumers of tomorrow? How might consumer behaviour change in 10 to 20 years, and what are the potential demands? What should companies do today to earn the trust of tomorrows buyer?