Moving from the Knowledge Economy to the Trust Economy
Trust is the foundation of life
Trust in economic relations is an element of universal culture. If there is no trust, there is no culture — Yuriy Balega, Vice-President, Russian Academy of Sciences.
Trust ratings cover interpersonal trust, trust in authorities, police, legal system. But if we look at the happiness ratings, we will see that in the top ten there will be practically the same countries as in the rating of trust in institutions — Olga Antipina, Professor, Lomonosov Moscow State University .
Consumer confidence in goods is a component of trust in state institutions
Consumer distrust can stop people from buying, which could stop the goods turnover, or the other way around, the goods can be sold and bought normally. In some countries, this lack of consumer confidence in goods is labelled a lack of trust in government institutions — Maxim Protasov, Head of the Russian Quality System (Roskaschestvo).
Product safety issues are the most important factor
Food is the largest industry in the world. <...> Today it is also healthy food, food for a healthy diet. In this sense, a very serious trend is formed in society, all thanks to knowledge. Issues of control, security of food supply, and just safety of consumption become increasingly important — Riccardo Valentini, Nobel Peace Prize winner.
Decency is a key condition of trust
We all aspired to the knowledge economy, but suddenly found out that an intelligent person is not necessarily a decent one. A smart scoundrel can do much more harm — Igor Barcic, Director, Institute of Public Administration and Civil Service, Russian Presidential Academy of the National Economy and Public Administration (RANEPA).
Business reputation is precisely the very element, by which we preserve the trust, accumulate it, and communicate it to others — Sergey Shapiguzov, Managing Partner, President, FBK Grant Thornton.
New technologies help create the economy of trust
The new generation <...> trusts new technologies much faster and that trust is deeper than that of the older generations. This is probably due to the fact that they grew up with computers. They will probably be pioneers of the movement of horizontal trust — Yuriy Balega, Vice-President, Russian Academy of Sciences.
Mass digitalization leads to the creation of artificial intelligence and this context makes knowledge crucial. But what remains the lot of the human brain? Its function should be engaging in creating trust, setting it up, because without this trust we will not be able to conduct business — Takeo Harada, Chief Executive Officer, Institute for International Strategy and Information Analysis, Inc. (IISIA).
Trust between a person and the state has not yet become mutual
The economy of trust, of education, of upbringing will only be possible when we could start talking about the ‘state of trust’ and the ‘society of trust’. Probably, we are in the following dilemma here: on one hand, there will be constant check-ups now, on the other hand, I do not have a growing level of confidence in the fire safety system after what happened in Kemerovo, I do not have any growing confidence in Roskachestvo — Igor Barcic, Director, Institute of Public Administration and Civil Service, Russian Presidential Academy of the National Economy and Public Administration (RANEPA).
People often trust unverified information
If we look at the evolution of trust, on one hand it actually decreases, but on the other hand it is rapidly evolving. 200–300 years ago trust was personal, trusted people were those who you knew personally and those who lived close by. After the industrial revolution, personal confidence transformed into an institutional one. People began to trust newspapers, institutions of power, banks, etc. Recently, with the development of technologies, social networks, the Internet as a whole, trust has become more "cloudy". Once again, we started believing people more than institutions, but oftentimes we do not know these people — Igor Lotakov, Country Managing Partner, PwC Russia.
Trust in the economy must be raised to a new level
The concept of trust in the economy must be taken to a whole new level. First of all, there must be trust between the main partners: the state, society and business, which fills this economy. When there is no such trust, the economy is stalling — Yuriy Balega, Vice-President, Russian Academy of Sciences.
State control shift to a risk-oriented approach can increase the level of trust between the state and business
The Ministry of Economic Development is introducing a new system that will help change the attitude of the state to business during the oversight functions performance. This new approach is already applied in more than 15 different areas. Oversight depends on the company’s position within the five categories of risk of committing offenses. If the business is in a high or top category, then checks-ups happen every year. If a company is placed in the lower category, then control doesn’t happen regularly — Savva Shipov, Deputy Minister of Economic Development of the Russian Federation.
Product quality control is a mechanism to increase people's confidence in the state
Three years ago, the Government decided to create an institution called Roskaschestvo. The primary reason was to create an institution of trust, to create consumer confidence in consumer goods and foods — Maxim Protasov, Head of the Russian Quality System (Roskaschestvo).
In many countries there is an identifier, a quality mark. <...> Russia also revived its state quality mark. Together with the Ministry of Industry and Trade we’ll begin promoting it through all available sales channels. We provide a promotion push to the best goods on the shelves in order to motivate producers — Maxim Protasov, Head of the Russian Quality System (Roskaschestvo).
The material was prepared by the Russian news agency TASS