In recent years, hundreds of new industries and businesses have been created in Russia. Small and medium-sized businesses respond more sensitively to economic changes. They also adapt more rapidly to new economic conditions and changing consumer demands. It is precisely small and medium-sized businesses that are the first to occupy emerging market niches. Using the example of production units set up over the last three years in Russia, businessmen will discuss aspects of developing business. What tasks are faced when launching a new production unit? What do small and medium-sized businesses see as an opportunity for qualitative growth of their presence in the market? How can the potential for operating in foreign markets be realized?