The global sporting industry is demonstrating annual growth, where modern technologies and the transition to a digital economy are creating new opportunities for various segments while simultaneously setting higher requirements. How can the economic effect and other advantages of holding major sporting events be assessed, and how could the most be made of the legacy of such events? Are new sporting arenas ready to compete with broadcasters for audiences? Will sporting television be able to withstand the competition by broadcasting on social networks and other new distribution formats? How are sponsors assessing the effectiveness of investment in various sporting products with global trends in mind? How is the convergence of the sporting and entertainment industries progressing? How effectively are sporting clubs and leagues making use of new technologies and approaches to work with and monetize their audience?