Strengthening small business and creating a favourable environment to promote entrepreneurial activity in rural areas are priorities for the government. Agroindustrial SMEs fulfil an important social function and make a significant contribution to the sustainable development of Russias regions. At a time when Russia is successfully entering global food markets, SMEs are faced with the challenge of effectively integrating into the global value chain. At the same time, new niches are appearing in local markets, reflecting shifts in Russian consumer preferences, and SMEs are best placed to fill those niches. How can Russian SMEs monetize their market potential in the modern agroindustrial sector? What is their competitive advantage in the global food market?