Entrepreneurs and professionals often encounter difficulties such as:
finding and attracting investment, the wrong choice of goals and strategies, absence of a clear plan and losing focus, poor resource management, lack of awareness of their clients needs, difficulties scaling their projects, poor use of technology, absence of a global vision, ineffective marketing and PR, limited access to capital, lack of necessary contacts, and many other problems and mistakes which prevent them achieving their desired results and growing their businesses. Our knowledge system is made up of articles, books, courses, and educational programmes. But these do not help individuals to see themselves and their businesses from the outside and to identify the right thing to do in a given situation. Only more experienced mentors and the environment in which an entrepreneur or professional finds themselves can help to diagnose problems.