Russia has identified ten key areas for national economic growth, and growth of the small and medium-sized enterprise segment is one of the priorities. The target for the share of small businesses in the economy by 2025 is set at 40%. Over the past years, a number of incentives for entrepreneurship have been designed and introduced, including tax holidays, support programmes, access to procurement initiatives, loans at preferential rates, etc. How can these results be achieved? What measures, within the framework of existing tools, can be used to make business more attractive? Can international experience of promoting entrepreneurship be applied in Russia?