E-sports have become big business and are continuing to gain momentum. The audience for e-sports is growing by 25% a year and, despite its novelty, it is a promising sector for lucrative investment. In Russia, the e-sports market is outperforming even the most optimistic growth forecasts, with audience numbers approaching those enjoyed by sports such as ice hockey and basketball. E-sports were included on the Russian National Register of Sports in 2016, gaining the right to recognition as an official sport. How was this industry established and what is behind its rapid growth? What makes the e-sports market an attractive investment prospect? Could a commercially successful e-sports league be created on the Russian market?