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Event Infrastructure – An Investment in Quality
26 May 2018
Using economic potential of event industry is important

Until recently this industry was never singled out, therefore there was no ideology for its development, industry-specific policy or development plans. <...> What does an industry usually begin with? It starts with standardization to help people agree with each other and set what is good and what is bad — Maxim Protasov, Head of the Russian Quality System (Roskaschestvo).

Over the last 15 years, event industry is growing much faster than expected. In various countries, marketing and commercial efforts in this industry are supported by local chambers of commerce. <...>There’s a number of models for conferences, and they have different effects on the economies of the countries where these conferences are held — Elif Balci Fisunoglu, Regional Director (Europe), International Congress and Convention Association (ICCA).

High-quality events: comprehensive task requiring professional approach

Event organizers focus on the quality of infrastructure, personnel training, content and services, as well as quality in general. In many ways, this is the ultimate criterion for selecting an event destination. As a national congress bureau, we strive to fight for these events — Alexey Kalachev, Chief Executive Officer, Russia Convention Bureau.

We are trying to understand what quality is. <...> We are trying to classify trust as an economic category — Maxim Safonov, Deputy President, Russian Academy of Sciences; Professor, Russian Presidential Academy of the National Economy and Public Administration (RANEPA).

Investing in events means investing in quality of life

The result of these investments is an investment in the quality of life, because the most powerful international events that come to Russia are those that affect different industries — Ruslan Mirsayapov, Chairman of the State Committee on Foreign Economic Affairs, Government of the Republic of Bashkortostan .

Events and exhibitions promote products

We have learned a lot and we are able to produce, but we are not able to sell. That’s why we need to understand that our <...> the main task is to promote our products in domestic and foreign markets — Sergey Alexeev, President, Russian Union of Exhibitions and Fairs; Executive President (Outgoing President), UFI The Global Association of the Exhibition Industry.

Low level of training for industry specialists

In many cases we see that the level of training for specialists, unfortunately, needs improvement. <...> We are actively trying to resolve this issue, and we will keep working on it. We are currently implementing a number of educational projects together with many leading universities of the Russian Federation. Now we’re developing basic concepts for these projects — Alexey Kalachev, Chief Executive Officer, Russia Convention Bureau.

Using modern technologies for event management

We try to use modern technologies to understand how you can design the space for visitors. <...>These spaces are designed in computer programmes, which help you go virtual to feel how this will affect people — Marianna Gevorski, Head of Project Development and Coordination, Bielefeld University of Applied Sciences.

Participating in international tenders

When we participate in tenders for international projects, as a platform, we must commit ourselves to meeting our customers’ expectations. In most cases, it <...> means setting the bar higher than the current one. Therefore, after we assume these obligations, we need to fulfil them all within a few years and to improve our infrastructure — Daria Salamatova, Head of the Department of Congress Activities and New Business Development, World Trade Centre Moscow.

Preliminary training for exhibitors

We have a free seminars project called Effective participation in exhibitions. We tell the participants of our exhibitions how to save their money, time, energy, as well as how to make their time with us efficient and profitable — Anna Sadovnichaya, Deputy Director General, Expocentre.

Keeping track of audience

The quality of the event visitors is also important. In certain case, we can get it somewhat adjusted, for example, when it comes to business events. <...> As for city events, we clearly understand that we will have to work with who we have — Marina Gunare, Professor, The Baltic International Academy.

Introducing innovations

As for quality, <...> over the past year we have introduced an innovation, which is basically a score card ... that helps us determine which hotel is the best, what others need to strive for — Felix Murillo, General Manager, Four Seasons Hotel Lion Palace.

The material was prepared by the Russian news agency TASS