In order to attract direct Russian and foreign investment in Russias regions, more than 430 individual sites are currently up and running, offering special conditions for doing business and access to various government support measures (special economic zones, advanced special economic zones, industrial parks, and more). However, almost all of the existing tools have attracted criticism from regulators and the media. What must be done to ensure that expenditure (including state expenditure) on building infrastructure to attract business does not turn out to have been futile because of a lack of investors? How can we change the prevailing media narrative so that it favours the development of special zones? How can investors choose the best site for them and avoid confusion? Is it possible to create a single universal tool and apply it in every region to make it simpler and easier for investors to get businesses off the ground in Russia?