As a distinct sector of the economy, tourism has a unique feature: it tends to involve many other, related sectors too. This is explained in part by the need to devise complex approaches to developing tourism that would enable links to be established between opportunities in these sectors of the economy and development institutes, and help to pool the efforts of federal and regional authorities and market participants. To support this, a single model for managing the industry needs to be created, and a new kind of investment decision-making is required for tourism. How should the government change its approach to attracting investment in tourism? How can a new class of tourism assets be created in the economy? What is the right approach to assessing tourist destinations when making investment decisions?