A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation – a socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 129 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 69 countries worldwide.

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The Art of Influence: Investment in Social Communications as a Factor in Sustainable Social Change
15 February 2019
12:00—13:15

In the context of the global sustainable development agenda, social communications are a tool for scaling up ideas with social impact and creating a general culture of social responsibility. Brands which integrate shared human values into their businesses win consumers over and help to develop models of responsible behaviour. Foundations and non-profits capable of establishing an open dialogue with their audience attract more funding and get people involved in solving social problems. Why is it so important, indeed necessary, to invest in social communications and develop their creative component, whether that means funding an advertising campaign, an outreach project, or a charity event? Because it gives you the chance to have a significant impact on people’s motivation and actions. What social communications challenges are various organizations facing? Which social communications mechanisms are helping them meet these challenges effectively? How did some well-known social communications projects come to be, in both the for-profit and the non-profit sectors? What trends are defining the future development of social communications?


Date
15.02.2019
Forum
Russian Investment Forum
Started at
12:00—13:15
Conference hall
Conference hall (Krasnodar Region stand)
Analytics on the topic