The TV show ‘Million Dollar Idea’ proved successful. We need further promotion of start-ups.
he project [TV show ‘Million Dollar Idea’, Ed.], above of all focuses on those who create the future for innovators. Believe me, there are no losers. Some will be seen by their mom and dad, and it is very cool, some - by investors or friends, and some will be able to sell their idea to other markets — Sergey Gorkov, Chairman, Bank for Development and Foreign Economic Affairs (Vnesheconombank).
I want to show the media indicators of the first season, so you understand what kind of show it is [TV show ‘Million Dollar Idea’, Ed.] <…> The portion of the show viewers, male entrepreneurs 45-60 years of age, exceeded 18%. No other TV show attracts so many viewers in this category, in other words, they specifically switch this show on. The young audience gain, namely, male 24-39 years of age (the so-called BigTV rating), who watched the show on the Internet, was 21%. These are huge numbers — Timur Vaynshteyn, General Producer, NTV Broadcasting Company.
The winner, the company Motorika contracted 577 thousand roubles, and the second and third place companies raised a little less. In total, the participants of the first season caught viewers’ attention, at least 2 million roubles worth of it. Crowd funding is a popular thing and an effective tool to attract investment, — Sergey Malozemov, Anchor, Million-Dollar Idea, NTV Broadcasting Company.