The Northern Forum is adopting the new Northern Forum Strategy 2030 and seeks to realize its potential to fully represent the regions and business partners in discussions on policies in the Arctic and beyond. What should be the approach to implementation of the new strategy in practice, at all levels? How can the new Northern Forum make more effective use of its observer status in the Arctic Council? What approach to cooperation with other major participants in the international Arctic and Northern agenda should be used by the Northern Forum? How to implement tangible and visible actions to support recognition at home and abroad? What kind of activities would allow to demonstrate the benefits of the Northern Forum membership to the regional authorities and businesses?