As it increases its geographical presence and scale of international expansion, business, assessing sources of capitalization growth, is increasingly turning to the resource of public acceptability as the leading factor in ensuring success. In a time of globalization, the battle for technology is giving way to the battle for people and for public recognition. Opportunities and engagement on the part of business are coming together with public demand and government interest, and producing consequences which are enabling us to progress to a new level of humanitarian activity. How can corporate humanitarian activity lead to an increase in capitalization is there practical experience on which to draw? What are the basic elements of corporate humanitarian activity? How can the humanitarian safety of international business projects be guaranteed? Is there a point of intersection between humanitarian activity in support of economic integration and the humanitarian challenges faced by governments?