The creative sector is establishing new niches in areas where various technologies intersect, expanding the export potential for the economy. Creative industries represent a source of growth for exports beyond raw materials, and can help Russia establish its cultural output abroad, while putting forward a positive image for the wider world. The sector also makes a substantial contribution to the countrys investment attractiveness, and provides an opportunity to change the structure of exports in favour of high-tech products as well as creative and digital services. At the same time, it offers great potential for the application of Russian human capital in the global context, while acting as a driver of Russian soft power. What strategies can be undertaken to expand Russias role in the global business community by increasing market share in the creative economy? Which creative industries have the greatest potential for export today, and which have the potential in the future?