As for the pivot to Asia: to be honest, it is not the smoothest one. Russia has traditionally been very focused on Europe... Everyone is already looking at Asia – even America is looking at Asia... Maybe we should pay attention to Asia? There is definitely something interesting there. Markets are growing, getting richer... Now, when the events of the 2022 have changed the situation completely, we see that it has not occurred to everybody. Most continue to knock on the same door, which may already be closed... Overall, this restructuring is very painful: people are generally not ready — Alexey Tuzikov, Executive Director, Head of Youth Accelerators, Sberbank.
In terms of entering foreign markets: we have been doing this for the last 10 years, it is always a difficult process. Whether there is a special operation or unfriendly countries or not, it is always a process that requires a special focus and special attention... The European market is also difficult because there are many different languages in European countries. But the European market is much richer than the Asian markets per capita. You need to understand that people will not be as well-off as in the European Union, or in the US, or even in the Arab world. But at the same time, the technological backwardness of a number of countries allows new companies, new IT technologies to find their niches — Maxim Chereshnev, Chairman, Russian Trade and Economy Development Council.
I have been saying this all year long at all platforms: let’s look at Southeast Asia as a separate target region for Russian companies. Today, Southeast Asia ... is the fourth biggest economy in the world. And it is one of the few economies in the world that grew even during the pandemic: some countries grew in double digits. And our presence there was, unfortunately, insufficient. I am glad that now we are looking at this region more and more. It is region which, on the one hand, is very interconnected. On the other hand, it is still quite different: countries are different from each other, with different cultures, different economic situations, and different business aspects, but it is possible to work with them together — Alexander Svinin, Trade Representative of the Russian Federation in the Republic of Singapore.