A socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.

The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 173 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 78 countries worldwide, and 188 Russian public organizations, federal and legislative agencies, and federal subjects.

The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, Spanish – t.me/RoscongressEsp and Arabic t.me/RosCongressArabic. Official website and Information and Analytical System of the Roscongress Foundation:roscongress.org.

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Generation Z Business: Opportunities and Prospects
8 September 2022
10:00—11:15
KEY CONCLUSIONS
There is often a big important idea behind young entrepreneurs’ businesses

There are a lot of projects that work for some additional specificity. The bakery already mentioned is an attempt to organize peer communication and leisure activities. Guys who are involved in VR, for example, have an attempt to turn the VR-education market upside down with primary vocational education. There is always an idea behind almost every project — Andrey Frolov, General Director, Youth Entrepreneurial Initiative Foundation.

Modern generation is about projects of social importance to the whole of society. They are projects that unlock value and unite society. These are the goals and results that modern business sets for itself today — Aidar Bulatov, Founder, Factory of Entrepreneurship.

ISSUES
Potential entrepreneurs do not always know where to start

There is a request... One-stop-shop: where do I go? I want to be an entrepreneur, so where should I go? We have been promising to create this one-stop-shop for two years now, but unfortunately nothing has changed. We need to recognize it. Nevertheless, we still have this task. It means that a young man should understand that there is a place where they can come to and immediately understand where he can move forward depending on their area — Aleksandr Vaino, Head of Youth Initiatives Center, Agency of Strategic Initiatives (ASI).

It would be good not only to collect all the initiatives in a one-stop-shop, but also to make some other form that will appeal to this very generation Z. If we collect it, we need to come up with something in the spirit of gamification, in the spirit of getting people involved — Pavel Gudkov, Deputy General Director, Foundation for Assistance to Small Innovative Enterprises.

We should try to push it out a little. I would say some, maybe mini or micro-grants – 50 or 100 thousand. The app is good, and the presentation is good. Your task now is to sell something, to do something. This is business. This is serious stuff. Few people cross this psychological barrier. They think that this is some kind of toy, some kind of contest, something showy. It is just for beginners — Alexey Tuzikov, Executive Director, Head of Youth Accelerators, Sberbank.

Sometimes young entrepreneurs do not get the support they need

In such a huge consortium, we have created a huge number of support measures... You can find a support measure for almost every kind of activity. This is good, but it is not used. There is a demand for something else. There is a demand for stimulating measures. They differ from support measures in a very simple way: if a young person – a young entrepreneur or basically any entrepreneur – really wants to be an entrepreneur, they must understand that they have a lower threshold for entry and easier access to start-up capital. They have certain privileges during the first three years of his activity — Aleksandr Vaino, Head of Youth Initiatives Center, Agency of Strategic Initiatives (ASI).

As for developing projects, they have already reached a certain level, have already something thought through. There is a presentation. Maybe they have their first clients. The government and the system as a whole have started generating such projects... But this is where it ends. They were brought to some condition in three months and that is it. From then on, they are let go and can do whatever they want. They are poor and confused. They do not know what to do. Where does one go to next? It is very difficult for each university and each individual accelerator initiative to build up the whole infrastructure — Alexey Tuzikov, Executive Director, Head of Youth Accelerators, Sberbank.

Support for teams and for start-ups after accelerators is now poorly developed. Ideas have been shared. They have told what they like to tell. But what is next? Then there is the harsh reality: opening an LLC, taxation, some other things, no one explains anything properly, and you start to closing. It is very hard to ask for help. At this stage, it is very necessary to develop support for entrepreneurs — Nikolay Myshyakov, Project Founder, AutoHem.

SOLUTIONS
It takes a certain amount of knowledge and education to start and grow a business

We realized at some point that we need to create a new economy for the future. We need to gather talented young people. For that we need to teach these young people how to be an entrepreneur, how to do business in Russia, and how to overcome problems as part of setting up a business — Nonna Kagramanyan, Vice-President, Head of the Executive Committee, All-Russia Public Organization Delovaya Rossiya (Business Russia).

What do you think the main reason why businesses are closing down is mostly said to be? As a matter of fact, 80% say there is a lack of knowledge... It is education and knowledge that is the main catalyst for entrepreneurship... Giving access to advanced knowledge to aspiring entrepreneurs in order to bridge this gap — Aidar Bulatov, Founder, Factory of Entrepreneurship.

The government plays an important role in the development of youth entrepreneurship

We believe that today a very important state task is being undertaken, including as part of the national small and medium-sized business project, which is to promote it... Over the past ten years, we have observed that the demand for the entrepreneurial profession has grown manifold. Today, 82% of young people perceive entrepreneurship as their life development track — Aidar Bulatov, Founder, Factory of Entrepreneurship.

Promotion, the good propaganda. I want to turn on the TV, Channel 1, and I want to see talk about entrepreneurship. I do not MMA fighters or celebrity have the most followers on social networks… I want the most popular people to be entrepreneurs... The government can do this. How to make these people appear in these channels, to make them visible, so that people want to follow them – the government knows how to do this — Alexey Tuzikov, Executive Director, Head of Youth Accelerators, Sberbank.

Young people should be given a taste of what it is like to be an entrepreneur

What we see, and what is extremely difficult to achieve, but nevertheless extremely attractive, is the right to make a mistake. We conducted a social survey in the 18th year, with 8,000 schoolchildren participating. There was a very revealing statistic there: 6% said they were afraid of being imprisoned. That is, we have a business idea, we want to be entrepreneurs, but we are afraid of being arrested. 6% of 8,000 people is a huge number... We need to create a system – the so-called bona fide bankruptcy for young people, when they can stop doing business if they no longer want to do it in good faith, or if they realize that they cannot bear the burden of entrepreneurship — Aleksandr Vaino, Head of Youth Initiatives Center, Agency of Strategic Initiatives (ASI).

Why was the fund set up? The main purpose and reason are to give young people aged 14 to 24 the opportunity to try out what it means to be an entrepreneur in practice, to develop the necessary skills. Just to experiment, to act on a dream or an idea or, shall we say, an entrepreneurial itch — Andrey Frolov, General Director, Youth Entrepreneurial Initiative Foundation.

Maybe start-up capital could be made in a game format: first, get start-up capital in a virtual world, in a virtual environment. Try to create a start-up there, assemble your team, negotiate with someone, perhaps sign smart contracts, and deliver on orders. And then, if you have already built up virtual capital in this virtual world, access to which is as easy as possible in terms of all legal procedures and the same responsibility – of course, criminal liability is out of the question there – you can then convert this virtual capital into access to real capital, grants, subsidies, or soft loans — Pavel Gudkov, Deputy General Director, Foundation for Assistance to Small Innovative Enterprises.