A socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.

The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 173 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 78 countries worldwide, and 188 Russian public organizations, federal and legislative agencies, and federal subjects.

The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, and Spanish t.me/RoscongressEsp. Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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Evolution of Influencers: Generation Next
8 September 2022
10:00—11:30
KEY CONCLUSIONS
Fundamental education helps a blogger find his own path and develop

In principle, we can assert that a fundamental, basic, high-quality education can serve well for any blogger, no matter what he does?.. I fully support this, because almost every piece of content is related to the text in one way or another. As they say, the best writer is a yesterday's reader, that is, a person who has a background in terms of reading world literature — Dmitry Beskromny, Founder, bQ Group; Project Manager, Russia – the Country of Opportunities.

There are, of course, people who want to consume content that is not particularly serious and complex. But if you have knowledge, if you have a base, then you can apply it everywhere — Vovan and Lexus, Prankers.

General education, first of all, allows you to analyze various data, information from different fields in a short period of time. It’s not necessary to go deep into a topic, for a good preparation it is enough to get the big picture and some details, interesting things that will be useful to you in shaping the topic and those questions and answers that you would like to receive (like what journalists do) — Vovan and Lexus, Prankers.

The blogosphere will definitely continue to evolve

Niche bloggers: how much are they in demand and how will they develop? Yes, they will develop because many bloggers are so lucky, they work very well in this direction, they have hobbies that they can monetize well. Of course, this will continue to develop — Lyubov Malyarevskaya, Director General, Russian Mediagroup.

Recently, bloggers have also been equated with the media. It's kind of all mixed up. Both bloggers and new forms of journalism are even more listened to and trusted. Classical journalism has undergone tremendous changes — Vovan and Lexus, Prankers.

The threshold for entering the blogosphere has become minimal

Over these 15 years, I have tracked very well how the trend has changed – what we have left, what we have come to. If you remember your first blog, who knows and remembers, in order to be a blogger, you had to be a little bit of a programmer ... Little by little, the formats changed, new more simplified services appeared. Now, in order to become a blogger, you need to download an app on your phone, upload your profile picture and start doing something — Alexey Zhirukhin, Blogger, Traveler, Ambassador of the Arctic.

Now the entry threshold has been lowered as much as possible. That is, the entry threshold for any content author is simply minimal. If in the past you really needed to be a confident PC user (like they used to put it in CVs), now you just need to download any software, any social network that is trending, and start broadcasting something to your audience — Dmitry Beskromny, Founder, bQ Group; Project Manager, Russia – the Country of Opportunities.

ISSUES
Big politicians and entrepreneurs do not always understand the importance of a personal brand

When I speak with representatives of state power, with representatives of large companies, I am faced with such a slight bewilderment: why do we need this at all? If we represent state power, what have bloggers to do with that? Why do we have anything to do with this? Let bloggers jump in their TikToks, and we will do very serious things. This is a big mistake... Everyone has a personal brand, only someone has it with a negative colour, someone has it with a positive one. For some, it inspires more audience confidence, for others less so... The most important thing is the audience’s trust — Yulia Dubinina, Mentor, TopBLOG project.

The state is now a new brand in the country, and government officials are the new influencers. Often we see that governors become the main opinion leaders in the regions. Now we are trying to develop this environment through methodological practices that we are implementing both in the regions and in federal authorities — Julia Poletaeva, Director of Government and Partner Relations, ANO Dialog.

To stay in demand, you need to follow trends very closely

I went through all these stages, and if you start to ignore some new trend, then accordingly you fly out of the blogging sphere. I have a bunch of friends who are still stuck in the LJ format (LiveJournal – ed.), they still write there and wonder why they are not invited anywhere and why no one reads them — Alexey Zhirukhin, Blogger, Traveler, Ambassador of the Arctic.

SOLUTIONS
Sincerity and openness of a person in the media inspire confidence and a desire to follow him

Our listener comes for the mood. And the mood is a unique content that is created by our presenters and our programmes. Our presenters have become like family members for many... Listeners perceive them as close people. Some of them keep blogs, have their own loyal audience for various reasons, some are less active. You could call them influencers — Lyubov Malyarevskaya, Director General, Russian Mediagroup.

People, of course, really appreciate honesty. If there is no honesty, it is clear that it does not inspire confidence. What is honesty? The fact that you open a little what you actually are. So that I can look and understand if the person is close to me, whether I like him. And if he is close to me and if I like him as a person, I will like the decisions that he makes with a greater degree of probability. Because I will understand why he does something — Yulia Dubinina, Mentor, TopBLOG project.

No to unadapted press releases that are dry and formal. Yes to humanity, a balanced and high-quality mix of personal, professional and everything else in a certain proportion. I think this is the secret of success to some extent — Dmitry Beskromny, Founder, bQ Group; Project Manager, Russia – the Country of Opportunities.

Honesty is very important here. At first, you want to do it like this: now I will break into the blog, put on a mask and give out content the way I want it. An adult audience reads this very well... The higher the audience, the more intelligent the content should be. An adult audience can easily understand whether the content is “true” or not “true” — Bogdan Bulychev, Traveler; Blogger.