Businesses should not only find non-profits which are fully set up, but also take it upon themselves to cultivate others
A company decides there is another area which is vital to it. It develops regulations for a competitive process, and launches it, of course making it public ideally. You then get non-profits submitting their initiatives covering all kinds of areas, including culture, education, and the environment. Then the expert panel assesses them <...> and the best initiatives are selected and implemented. Later, we get a financial and analytical report. It’s a wonderful system of interaction which many companies employ — Natalya Gonchar, Head of Corporate Relations Department, Sakhalin Energy.
It seems to me that when it comes to partnership [between the non-profit and private sectors – ed.], there are two things to bear in mind. First of all, it is something of interest, and secondly, it is something that goes much deeper and is much more complex. Firstly, partnership does not just come out of nowhere with a snap of the fingers. Usually, it involves a long process of interaction – one where money is not the issue at hand. The issue at hand is that there are shared goals and objectives which we realize cannot be solved by the private sector, non-profit sector, or sometimes the public sector alone. So, you end up with a trilateral or bilateral partnership — Natalya Gonchar, Head of Corporate Relations Department, Sakhalin Energy.
What should be done in a situation when a business sets itself up somewhere, and there are no well-established non-profit organizations with whom you are prepared to sign an agreement? That’s fine. To reiterate, we appreciate that partnership does not arise in an instant and at the snap of the fingers. In addition, we know that non-profits need to be cultivated, nurtured, and fostered until they reach the level at which they could potentially become our partners. There may be several pathways in this regard. The most obvious one consists of some form of education. <...> The most engaging and best options are those involving successful non-profits from other regions, say, which we invite to provide training programmes — Natalya Gonchar, Head of Corporate Relations Department, Sakhalin Energy.