Identifying Opportunities for Young People in the Far East
There ample opportunities, but finding way around them is hard
A lot of information is available. <…> However, too much information is similar to its absence. It is really hard to find way around today’s diverse content. <…> Why can’t YouTube become the ultimate solution for education and learning? It is impossible to find an educational track there. <…> Everything boils down to influential navigation or recommendations. We <…> do our best to make relevant, important, meaningful, true-to-fact and efficient content, which you do not have to search for and can make your way around — Maxim Dreval, General Director, Russian "Znanie" Society.
Today, the government provides so many opportunities and institutes that it is hard to make your way around them without going into detail — Artyom Androsov, Chairman of the Federal Committee on Youth Entrepreneurship, All-Russian Non-Governmental Organization of Small and Medium-Sized Businesses OPORA RUSSIA.
Educational content needs to be adapted to young people
Learning is the one of the most efficient ways to get young people involved. Not promoting it though. Promoting it means people get to know these opportunities exist. Learning has two problems. The first one is those who teach – teachers and business coaches. <…> The other one is that young people do not like to study. Their values are freedom, flexibility and having a good time. We have a new term – edutainment. We live in the times of brief content that can be consumed within a unit of time — Alexander Samoylov, Director, Regional Development Department, Delovaya Sreda (Sberbank).
Somebody made a point that young people do not want to study. <…> We became victims of this view as well. <…> We thought our first marathon would get 5 million views – 10 million at best. It gained 70 million. <…> We <…> have been able to find the right approach <…> mostly because there is a demand for it. Young people show a demand for this type of content. <…> We need to be constantly exceeding expectations, creating a ‘wow’ effect, and surprising our audience, because it is TikTok, YouTube, Instagram and all the entertainment platforms we are competing with. <…> We need to be where young people are. We need to be what people want us to be. We need to be cooler, snappier and more interesting than bloggers — Maxim Dreval, General Director, Russian "Znanie" Society.
Many young people want to leave the country
The biggest problem is to break the stereotype that one needs to escape. This is why the Agency [Agency of Strategic Initiatives to Promote New Projects, – Ed.] strives to stop domestic migration among other things. There is a huge number of people leaving their home regions. We see that after graduating from high school up to 30% of young people in Russian regions move to settle in the central part of the country — Aleksandr Vaino, Head of Youth Initiatives Center, Agency of Strategic Initiatives (ASI).
Using young people’s language and platforms to address them
There should be a single navigator, a one-stop shop a young person could turn to – be they a school student, a college student, or an alumnus. They need to be able to knock on the door and say: ‘I want to know what I could do here’. <…> There are ample opportunities for young people, but how do we get them across? <…> In this regard, our job is to make young people convey those opportunities to other young people. <…> They know better how to get information across. <…> We need to give younger generations an opportunity to talk to their peers, otherwise the gap is too big. In this case, this opportunity navigator can turn into 50 one-stop shops. Most importantly, we need to use modern ways and modern social platforms — Aleksandr Vaino, Head of Youth Initiatives Center, Agency of Strategic Initiatives (ASI).
Making travelling between the Far East and Asia more affordable
Not everyone wants to leave the Far East. <…> There are enough people who are comfortable here and who like it here. <…> The worst term that has been used as a solution for this issue is ‘attaching the young people to the Far East’. Once you create any kind of obstacles that give people an impression that they are locked in the Far East, they will do their absolute best to leave. Make travelling to Asia from the Far East as easy as travelling to Europe from the western part of Russia. Trust me there will be an avalanche of young people coming here, as Asia is fairly attractive today. <…> As soon as these obstacles go away, there will be no problem with people relocating to the Far East. It has ample opportunities, but you need to advertise them as ‘leave as much as you want, because your spot will be taken by newcomers valuing these great opportunities’ instead of ‘do not leave as we offer ample opportunities — Kirill Klimenko, First Deputy General Director, Regional Youth Centre for Social Education and Health.
Creating a single digital space to support entrepeneurs
Interregional migration is real. This is something we need to deal with. We need to understand that today a young entrepreneur approaches ‘My Business’ centre in Vladivostok, while tomorrow he may be based in Khabarovsk or in Tatarstan. Yet, he or she is still a human being who has needs and who remain the focus of the government’s youth policy so to speak or at least its youth-oriented services. <…> What happens physically is cool. <…> But at the same time a digital space needs to be created, which a young person can use regardless of the region they are based in and regardless of their entrepreneurial status. <…> So basically, it is digital tracking with a view of what people need now and projecting what they might need tomorrow — Alexander Samoylov, Director, Regional Development Department, Delovaya Sreda (Sberbank).
Involving young people in problem solving
We need them [young people, – Ed.] to be involved in the problem-solving agenda that federal and regional governments are facing at different stages, because young people tend to think out of the box. Those stages range from generating ideas to including them into specific projects. If involved in problem-solving teams, they may be able to add the fresh perspective and competencies those teams are now lacking. I am not saying it does not happen. Naturally, it exists. It is just a trend that we need to spread using its potential. <…> This is the most important thing we all need to do to help young people in the Far East use the ample opportunities it offers, which are truly ample. <…> We need to help them use these opportunities <…> and become sought-after and employable. <…> It will guarantee that their desire to leave the Far East will go away — Mihail Krivopal, Head, Academy of Management, Far Eastern Federal University.