The government and business sector are yet to establish an effective means of communicating with young people
Yes, this is a huge problem, which we have been unable to resolve for several years now. We have already taken unprecedented steps to support young people. These are unique initiatives. <...> However, we find that every time, the information is not reaching its target audience. It’s just not getting to them, objectively speaking. And objectively, I understand that we – by which I mean government bodies and young people – inhabit completely different information realms. And in fact, there’s still no answer as to how to bring them together — Elena Tomchuk, Director, Youth Affairs Department, Primorye Territory.
For us, [the level of involvement – ed.] is one of the main issues. When we develop content, we’re not doing it for the sake of content itself, but for people. There are some regions which never have issues with their audience. <...> And there are other regions who claim to do everything, but still no one comes. What is our take on the problem? Sometimes the label of officialdom creates a feeling of mistrust. No matter how much information is available on an official, public plane, a group of people will immediately react by saying, ‘We’re not going there, it’s got to be some sort of rubbish exercise. Sure, they’re trying to make people go somewhere to do something. No thanks! We’re happy living our lives’ — Alexander Samoylov, Director, Regional Development Department, Delovaya Sreda (Sberbank).