A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and business, public, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 160 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 75 countries worldwide.

The Roscongress Foundation has Telegram channels in Russian (t.me/Roscongress), English (t.me/RoscongressDirect), and Spanish (t.me/RoscongressEsp). Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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Creative Industries for Economic Breakthrough: Regional Experiences
2 September 2021
12:30—14:00
KEY CONCLUSIONS
Creative industries can become drivers of regional development, particularly in a pandemic

The development of creative industries should stimulate the development of the regions and tourism [...] We want to give these territories [where unique folk arts and crafts are being developed and they are part of creative industries] a separate status, focus various instruments of support, and support these territories. They could be rural areas or cities with a population of up to 10,000–100,000 inhabitants, from which there has recently been a serious outflow of the population — Gulnaz Kadyrova, Deputy Minister of Industry and Trade of the Russian Federation.

This year, RUB 3.5 billion have been allocated to support creative industries. […] Some 1,500 creative teams will be funded, which is already happening. The first wave was announced on 6 June and has already been completed. The applications are now being evaluated. The Far East had a very good bid campaign. Yakutia has become the leader. The number of applications is approaching 300. This is the level of leaders who are in the top 20 among 83 regions that have submitted applications — Roman Karmanov, Chief Executive Officer, Presidential Fund for Cultural Initiatives.

We were the first in the country to sign a decree on the development of creative industries until 2025. Last year, the ASI made an assessment for the country. According to their methodology, Yakutia employs 8.2% of the population [in this area]. The contribution to the gross regional product is still 2.4%. We believe that 95,000 people should be employed by 2035, and the contribution to the GRP should be at least 4.4%. IT is developing, as are computer games, cinema, fashion design, and jewellery design — Aysen Nikolaev, Head of Sakha Republic (Yakutia).

The main conclusion for the regions is that you are directly developing the economy by building up the creative industries in a region. The experience of Yakutia shows this. They [representatives of creative industries] ensure a return to the regional budget and participation in a human way and share money when needed. Develop creative industries. This is already a must — Roman Karmanov, Chief Executive Officer, Presidential Fund for Cultural Initiatives.

ISSUES
The lack of a comfortable urban environment and the outflow of young people from most territories where a creative industry such as unique folk art crafts has been developed

An analysis has shown that in Russia there are about a thousand such territories [where unique folk arts and crafts have been developed, and this is part of the creative industries] and around 300 were territories that don’t have a very comfortable or favourable urban environment. These industries need to be developed so that the personnel are refreshed. We have concluded that measures need to be prioritized to support these territories — Gulnaz Kadyrova, Deputy Minister of Industry and Trade of the Russian Federation.

It’s very difficult for the new generation to sell the idea that someday, in 30 years, we will figuratively ‘build communism’. They need it here and now. Think about how we can focus our efforts here. It’s important for us to understand that this is all being created specifically for the new generation, which includes much more creative people than the previous generations did — Igor Nosov, General Director, Far East and Arctic Development Corporation.

There are still quite a lot of talented people from the regions who are leaving for Moscow and St. Petersburg. The main motivation isn’t money or career growth, but freedom of self-expression and communication with people of the same ilk. All regions have faced this challenge. They are trying to do something about it in order to create conditions so that talented people don’t leave — Alexey Okhlopkov, First Deputy Governor of Khanty-Mansi Autonomous Area–Yugra.

Most people employed in folk arts and crafts are self-employed and cannot apply for support measures

An analysis has shown that about 3% are organized business and individual entrepreneurs, while 97% are self-employed. The Presidential Fund does not accept applications from self-employed people, but many artists actually work from home and make unique, highly artistic products. And young designers can help them in their work for the consumer market. They can help to brand, promote, and sell — Gulnaz Kadyrova, Deputy Minister of Industry and Trade of the Russian Federation.

SOLUTIONS
Increase the efficiency of creative industries projects through incentives, subsidies, and infrastructure development and creating conditions for education

We can significantly enhance the efficiency of these projects. This includes providing tax incentives and subsidies, infrastructure development, and attracting investors and investments […] All the Corporation’s plans now take into account the creative component. When we hold discussions with our colleagues, we must take into account that there needs to be a place for creative industries, business incubators, and platforms — Igor Nosov, General Director, Far East and Arctic Development Corporation.

One important thing is education. People aren’t getting enough of it. We carried out the educational programme ‘Global Business 2020’. Any business should have creativity. Five state-owned companies took this course. As a result, the Yakutsk Bakery transitioned 40% of its sales to the digital platform. We are creating a school of global business on a permanent basis — Aysen Nikolaev, Head of Sakha Republic (Yakutia).

Develop large-scale cultural projects that are a ‘place of power’ for creative specialists

A museum is an excellent platform to promote creative industries and teams because, when working with a brand such as the Tretyakov Gallery, our partners make every effort to utilize their full potential so that their once popular name is heard. They get on their feet and have opportunities for growth and recognition. At the same time, the museum is a touchstone for a huge number of representatives of the creative industries [...] In Vladivostok, we want to do what we did in Moscow by mobilizing the best creative forces around the Tretyakov Gallery. We are seriously thinking about how to educate personnel for a large inter-museum complex, so this year we launched a master’s course in museums funded by sponsorship money together with Far Eastern Federal University — Zelfira Tregulova, General Director, The State Tretyakov Gallery.

The material was prepared by the Russian news agency TASS