A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and business, public, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 160 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 75 countries worldwide.

The Roscongress Foundation has Telegram channels in Russian (t.me/Roscongress), English (t.me/RoscongressDirect), and Spanish (t.me/RoscongressEsp). Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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State, Business, Creative Industries – The Ecology of Global Public Culture
3 September 2021
12:30—14:00
KEY CONCLUSIONS
Ecology is of primary concern to the planet’s inhabitants

We are witnessing a growth in the number of people across our country and worldwide who are concerned about the ecological future of our planet and are extremely dissatisfied with the state of ecology in their places of residence and countries in general, and sometimes even on the continents. […] This topic is being raised across the board, starting in the villages (as can be seen from social surveys) and ending in UN sessions. 88% of our fellow countrymen consider the environment to be a priority for the state — Denis Butsayev, General Director, Russian Environmental Operator Public Law Company.

The ecological agenda has grown so much over the past five years that it is now the thing you need to build your agenda on if you want to build an audience, and that includes for things related to politics — Roman Karmanov, Chief Executive Officer, Presidential Fund for Cultural Initiatives.

Ecology is now coming to the forefront, though it is our true hope that in the future, it will be a simple question of allowable limits. As for what we are witnessing now, we are still catching up a little with foreign trends within the country — Aleksey Kozlov, Member of the Management Board, Managing Director, SIBUR.

Young people are behind the green lifestyle trend

The situation changed drastically when the younger generation, so to speak, from kindergarten, brought up with different views of the consumer model and environmentally responsible behaviour, grew up and become dominant in terms of activity within the country’s population. [...] The younger generation is forcing adults to be more responsible in terms of waste generation — Denis Butsayev, General Director, Russian Environmental Operator Public Law Company.

Among people under 20 […] ecological perception has not been imposed from outside – it is value number one. This means that within 10–20 years we will not even notice how the era has changed completely — Dmitry Mednikov, Managing Director, Russian Media Group.

The ecological agenda is currently one of the most popular among young people. This has been confirmed by all manner of research — Ksenia Razuvaeva, Head, Federal Agency for Youth Affairs (Rosmolodezh).

Sustainable production is becoming an integral part of the work of commercial companies

Global corporations must participate in the creation of global culture: They have a feeling for how consumption differs from region to region and what cycles exist — Dmitry Mednikov, Managing Director, Russian Media Group.

We are now witnesses to a trend that has left no company in Russia untouched by the agenda (ecological agenda – ed.). […] We have national legislation, but any global product will have to deal with transboundary environmental regulation. Accordingly, we are forced (we are happy to do so, but, nevertheless, we must note that everyone will be forced) to comply with the best practices — Aleksey Kozlov, Member of the Management Board, Managing Director, SIBUR.

ISSUES
Society has developed a culture of consumption that is very difficult to change.

Unfortunately, our consumer consciousness has not yet fully reached this environmental friendliness, and though we may try to explain and employ all available methods of education, people are not always ready to sacrifice their convenience in order to be more environmentally friendly — Marina Balabanova, Vice President for Corporate Affairs in Russia and the CIS, PepsiCo.

Ten years ago, one person was responsible for 220–280 kilograms of waste per year. Now that number is 450. No doubt, it will multiply again over the next five years. This is society’s present pattern of consumption, it is built on completely different principles, and I would say that the environment is not a priority — Denis Butsayev, General Director, Russian Environmental Operator Public Law Company.

Despite the trend for creating a culture with a responsible attitude towards the environment, infrastructure is lacking

People want to be ecologically responsible, but the necessary infrastructure is lacking — Aleksey Kozlov, Member of the Management Board, Managing Director, SIBUR.

We are now talking about the need to educate children, though in fact we have a whole generation that has raised itself. […] We need to create the right conditions for them. [...] Those same containers near houses and various ecological infrastructure projects need to be implemented faster, because the children are ready for them now — Roman Karmanov, Chief Executive Officer, Presidential Fund for Cultural Initiatives.

Dialogue and education are lacking

If you look at the state, any state, you’ll find very few programmes that, for example, promote a green lifestyle. At the same time, almost all international companies, FMCG, are promoting it. That’s strange. In theory, it’s such an important story. [...] There is no educational function, nothing moving towards it (towards ecology – ed.) — Julia Morozova, General Director, Creative Production.

When we talk anywhere about what needs to be done with the environment and with waste, as the main activity of our public law company, where there is infrastructure, policy management, we always talk about how it is essential to create a model of environmentally responsible behaviour in society. And in general, no one has anything to say against it, but neither does anyone understand what we’re talking about — Denis Butsayev, General Director, Russian Environmental Operator Public Law Company.

SOLUTIONS
Changing consumption patterns will impact the environment in a positive way

If we change each person’s consumption pattern, then we will, in the very least, be able to stop the increase in waste generation and maybe even decrease it. And all modern initiatives related to environmental development, including those in foreign countries, are associated precisely with behavioural model initiatives, aimed at no less than containment and possibly even reduction of volume. This is impossible without education — Denis Butsayev, General Director, Russian Environmental Operator Public Law Company.

If one in every hundred people were to start using reusable shampoo bottles instead of disposable, then in three years we would be able to make a line of bottles that would stretch from Kaliningrad to Vladivostok – one and a half million bottles — Julia Morozova, General Director, Creative Production.

Our wonderful nature lover, the writer Mikhail Prishvin, would speak very often about the attitude of the consumer towards nature. It seems to me that this is also a serious social problem — Vyacheslav Butusov, Rock Musician, Writer, Honored Artist of the Russian Federation.

Ecology needs to be fashionable

Ecology needs to become understandable and accessible to modern life. […] It needs to be fashionable. And here we have a tool that will be featured just next week, for example, integration into the topic of the creative industries. Nowadays, such remarkable art is so often created from recycled waste. Tavrida will be taking place here in a week, and my colleagues and I will be launching a whole line of art sites created by young people, young artists from recycled waste. I think that formats of this kind bring the youth audience even closer to the topic of responsible consumption, to the topic of ecological culture — Ksenia Razuvaeva, Head, Federal Agency for Youth Affairs (Rosmolodezh).

We must educate children and youth

We must use these tools (youth education – ed.) to involve as much of the student community as possible in the creation of environmentally responsible behaviour — Denis Butsayev, General Director, Russian Environmental Operator Public Law Company.

It is very important that we start working with children before they’re 18, when they are much younger. We currently begin working on our agenda with children from the fifth year. On 1 June, the Big Change festival took place. We have a school competition with more than 2.5 million children from all over the country taking part. And they got together and decided that every year now on 1 June they would choose a theme for a national Children’s Year. They chose a theme called ‘The House We Have to Live in’ and dedicated it to ecology — Ksenia Razuvaeva, Head, Federal Agency for Youth Affairs (Rosmolodezh).

We need to work together to solve ecological problems

We all need to come together and accept that the ecological agenda is important and move in one direction together, and in fact we need to catch up with those who have already reached this point. [...] There are people who are ready, but they have to step up first — Roman Karmanov, Chief Executive Officer, Presidential Fund for Cultural Initiatives.

There is a day called Earth Overshoot Day. […] It’s a calculation of nature’s capacity to regenerate itself. And every year this day gets closer to the beginning of the year. […] If in Russia it is in August, in Iraq it is in March. Every country uses nature differently, but the planet is one, it's round. [...] We need to take even more care of the environment in order to cover the debts of other countries that use resources differently — Julia Morozova, General Director, Creative Production.