A socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and sporting, public, and cultural events.

The Roscongress Foundation – a socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and sporting, public, and cultural events.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 2,500 people working in Russia and abroad. In addition, it works in close cooperation with 122 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 69 countries worldwide.

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Tourist and Recreational Zones of the Far East: Smart Approach for Integrated Territorial Development
5 September 2019
11:30—13:00
KEY CONCLUSIONS
Tourism is a dynamic and promising branch of the Far Eastern economy

In Russia, tourism development is connected with a number of success factors. The pace of tourism development in the Far East will be accelerating exponentially due to smart, institutional decisions that were made in regard to this issue earlier. <...> A tourist is attracted by security, among other things. These days, Russia is one of the safest countries in the world with high political stability — Irina Yarovaya, Deputy Chairman of the State Duma of the Federal Assembly of the Russian Federation .

Tourism development increased by 36% year-over-year, without taking into account the multiplier effect — Vera Shcherbina, First Vice Governor of Primorsky Territory .

For us, the Far East is a desirable destination. We see that the state is interested in it, and we are confident that it will be popular — Alexis Delaroff, Chief Operating Officer, Accor New East Europe.

ISSUES
Underdeveloped infrastructure

The main problem is creating a modern infrastructure to serve tourists — Irina Yarovaya, Deputy Chairman of the State Duma of the Federal Assembly of the Russian Federation .

The truly unique local sights today are not equipped with enough tourist facilities, there is not enough transport. <...> Due to the difficult terrain and the vast territory, we actually do not have mass tourism. <...> We are critically short of hotels. The hotel capacities of Yakutsk do not correspond to the activity that the republic now carries out both in the country and in the international arena — Kirill Bychkov, Deputy Chairman of the Government of the Republic of Sakha (Yakutia) .

There is a lack of real infrastructure <...> airports, roads, low-cost carriers. <...> If you want to develop regular tourism, you have to provide [the tourist] with the most preferential prices — Alexis Delaroff, Chief Operating Officer, Accor New East Europe.

Financial limitations

The hotel industry right now needs long money. A hotel pays off in 10–15 years. Today, banks give loans for a maximum of 10 years. This is obviously not enough — Alexis Delaroff, Chief Operating Officer, Accor New East Europe.

SOLUTIONS
Bundling and optimizing promoting product costs

Just as we have the Golden Ring in the centre of Russia, we have an opportunity to create the Far Eastern Ring. In order to implement this project, there is a need for an electronic platform. It should be a convenient interactive form for tourists, that gradually leads to applying for an electronic visa — Irina Yarovaya, Deputy Chairman of the State Duma of the Federal Assembly of the Russian Federation .

The key project is Russky Island. We have made a concept, which will increase the tourists flow every year. <...> We hope that Russky Island will become a driver of tourism development in the Far East. It is on this island where we will test all the mechanisms that can be subsequently extended, potentially to other territories of the Far East — Oleg Kozhemyako, Primorsky Territory Governor.

We have a separate line of business, several dozen projects that deal with tourism infrastructure. These are augmented reality elements, that improve the convenience of using the infrastructure. We cooperate with Rostourism, take part in specialized exhibitions. <...> These are not just start-ups, but tangible solutions that resulted in finished products — Yury Saprykin, Vice President for Regional and International Development, Skolkovo Foundation.

State and business join efforts to create tourist-friendly environment

No private investor is able to pull of projects on 100 or 150 hectares. Large clusters are exactly such areas. Therefore, an integrated approach of business and the state is important here. <...> It is not easy to find a balance between public and private, but the joint work of interdisciplinary teams makes it possible to do so. We are ready to finance such projects — Evgeny Popov, Deputy Chairman of the Board, Gazprombank .

When we talk about the development of tourism, first of all we should think about the fact that we will build the infrastructure, whether on federal or private funds. The thing is, a tourist comes to a destination once, and the service he or she will most likely get will not make him or her come back. When the development institutions provide tools, when the business community and regional authorities foster the growth of proper service culture, then their joint efforts will make tourists return again and again — Oleg Teplov, Chief Executive Officer, VEB Innovation.

We have thought of a "smart model" [in Kronstadt, – Ed.] according to which we will reconstruct the facilities of state importance at the expense of federal budget, while the entire infrastructure is built at the expense of private investmentors — Marika Korotaeva, Co-Organizer, Project Kronstadt. Fort Island .

In addition to beauty, projects need comfort and economic viability. All these components must be maintained in a single standard, which is now being promoted in smart cities and smart solutions — Raymond Abu Fadel, Regional Director for Russia, AECOM.

Making good use of regional advantages to promote various types of recreation

It is necessary to fill the space with event tourism, look for some opportunities, exciting occurrences that will be interesting for tourists to make them come back again — Vera Shcherbina, First Vice Governor of Primorsky Territory .

For Yakutia as an extreme location, event promotion is key — Kirill Bychkov, Deputy Chairman of the Government of the Republic of Sakha (Yakutia) .

It is very important for the Far East to develop a sanatorium and balneological map. This is the treasure that has not yet been discovered — Irina Yarovaya, Deputy Chairman of the State Duma of the Federal Assembly of the Russian Federation .

The Far East regions must join forces. We signed agreements with the governors of Sakhalin Region, Kamchatka, Chukotka and Primorye Territories to develop cruise tourism. The agreement is the beginning of our journey — Vera Shcherbina, First Vice Governor of Primorsky Territory .

The material was prepared by the Russian news agency TASS